For decades, B-schools formulated brand strategies such as co-branding, single-identity, and multi-branding. Each one had its ...

Reuters reports that Realme is being integrated into Oppo as a sub-brand, bringing the two BBK-owned smartphone makers closer ...

Realme announced plans Wednesday to bring one of its brands under another as the mobile phone industry braces for higher ...

Chinese smartphone maker Realme is being integrated as a subbrand under Oppo, both owned by BBK Electronics. The integration aims to unify resources and reduce costs for these Chinese consumer ...

Both brands are owned by BBK Electronics, the Chinese consumer hardware group that also owns Vivo and its sub-brand iQOO.

Chinese smartphone brand Realme has announced that it will be integrated into Oppo as a sub-brand, as part of a move aimed at ...

Oppo reintegrates Realme as a sub-brand, keeping CEO Sky Li in charge, while strengthening collaboration with OnePlus and expanding global reach.

Realme, known for its smartphones in India, Southeast Asia, and Europe, will continue under Oppo’s umbrella while benefiting ...

In a significant development within the smartphone industry, Realme has announced its return to operating as a sub-brand ...

The agency has seized 119 bank accounts of various entities with gross balance to the tune of Rs 465 crore, including FDs to the tune of Rs 66 crore of Vivo India, 2 kg gold bars, and cash amount to ...

Yes, this is about OnePlus and how the company seems to be turning over a new leaf. But first a little history. Unless you are a tech news freak, the chances are that you will not know about BBK ...