Business-to-Business (B2B) marketing or industrial marketing is quite different from Business-to-Consumer (B2C) marketing. In consumer marketing, you are handling with a single decision maker, a ...
Everything is changing in B2B marketing. New content forms – blogs, videos, webinars, Twitter, Vine, Instagram – hardly existed in B2B marketing a mere two years ago and yet now seem imperative, in ...
Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...
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