When thinking about the complex B2B sale, it’s understood that the buying cycle can be quite long. And because the products and services involved in the process potentially involve contracts worth ...
LinkedIn is the only social media network where B2B brands outperforms their B2C cousins, according to research from Buzzsumo and Hubspot. On average, B2B posts on LinkedIn receive 26 shares, compared ...
Businesses are learning how influencer marketing may help increase brand awareness, reputation and revenues as B2B marketing evolves. According to a poll conducted by InvespCro, 94% of marketers ...
Delhi: WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin, published, “Making a promise to the business customer: Why Customer ...
B2B marketing has an undeserved reputation as the poor relation of B2C marketing, according to a leading practitioner, who maintains that its more complex world offers greater challenges and career ...
It’s great news that these days there are lots of events for B2B marketers in the UK, in all kinds of shapes and sizes. Choice is undoubtedly a good thing, but I believe there’s only one event with a ...
Over the years, we’ve seen a lot of B2B companies apply ineffective demand generation strategies to their startup. If you’re a B2B founder trying to grow your business, this guide is for you. Rule #1: ...
AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce, the leading ecommerce platform for fast-growing and established brands, today released its 2018 B2B Ecommerce Report, which examines the impact that ...
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