Honda unveils its first new automotive logo since the 1980s, signaling a major strategic pivot. Discover how this redesign ...

Car logos are among some of the most recognisable brand assets globally. We've written extensively about them over the years, including the many recent rebrands. So it's interesting to see the results ...

The design actually harkens back to what the company used in the ’60s, and, at least initially, Honda told the world that ...

Lou is a freelance journalist and content writer with a focus on the automotive world. After graduating from Coventry University (Automotive Journalism MA) in 2020, she worked in automotive e-commerce ...

Honda is gearing up to give its automotive business a fresh start, and will mark the rebirth with a bold new logo.

Did a wallpaper pattern in a Paris hotel room inspire the famous Chevrolet Bowtie emblem? Does the blue and white roundel really symbolize a propeller and sky? And was the Porsche logo first sketched ...

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Exactly 100 years ago, a German architect by the name of Walter Gropius founded the Staatliches Bauhaus art school, with the goal of bringing all art forms together in simple, less is more designs.

The year 2020 marks the start of the new decade (unless you’re one of those well-actually-the-decade-starts-in-2021 pedants). The 2020s will be a crucial period for the car world, with fundamental ...

It's human nature to use symbols to depict objects, actions, and even feelings. Our species has done so since before the written word came around, and we'll probably continue to do so for as long as ...

What is the definition of a luxury car? A luxury car can be defined in many ways. For some it’s a car that has a higher level of equipment, comfort and/or performance than an average car. For others, ...