Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/8814/141399_dccb3016c46e196d_001full.jpg The AR Showroom uses Apple ...

Tata Motors’ Land Rover has unveiled augmented reality (AR) technology ahead of the launch of the Discovery Sport, the Freelander replacement, bridging the gap between the announcement and vehicles ...

LEVAR, a leading provider of augmented reality (AR) and 3D “view in your space” technologies, and the Lighting Showroom Association (LSA), have announced the launch of their partnership platform to ...

Augmented reality (AR), a technology that overlays virtual information onto the physical environment, is coming to a car showroom near you. Several car dealerships around the world are experimenting ...

Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G ...

SEAT recently launched an augmented reality campaign, giving visitors to its showrooms a new way to experience its latest motor offering. Using the Blippar app, users are able to point the camera from ...

How virtual and augmented reality are changing the way you shop Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into ...

CHICAGO and SAVANNAH, Ga., Nov. 30, 2022 /PRNewswire/ -- Today, LEVAR, a leading provider of Augmented Reality (AR) and 3D "View in your space" technologies, and the Lighting Showroom Association (LSA ...

Augmented reality won’t quite capture the experience of a dusty off-road adventure in an open-top Jeep Wrangler, that burned rubber smell from a track day behind the wheel of a new Porsche 911 POAHY, ...