Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

Google TV has had a handy “Apps only” mode for quite some time that cuts down on clutter, but the feature is now showing ads and recommendations for a lot more users. “Apps only” mode has been around ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.