Beth Forester is CEO of Animoto, a video creation platform, with 20+ years in marketing, leadership, and building customer-first products. I thought the hardest part of rebranding would be making ...

It’s not easy to present a strong, unified brand across all media. In fact, this is one of the most pressing creative challenges marketers face today. That’s because some, having started businesses as ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Across industries, organizations are placing greater emphasis on brand consistency, clarity, and alignment as part of broader positioning efforts. This shift reflects how branding is being integrated ...

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

"These strategic brand updates unify our company under a single, cohesive identity: Caron Scientific," stated Joanna Moncivaiz, CEO of Caron Scientific. "Bigneat, our UK-based company that joined the ...